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BaleDoneen – Website Redesign | Case Study Summary

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About Company:

BaleDoneen Method is a prevention focused medical practice that identifies, treats, and monitors arterial disease with science based testing and personalized care plans. The organization works with patients across the country through its digital clinic, licensed providers, and supporting lab services.

Company Name:

BaleDoneen Method

Visit Website

Client Name:

Randy Kembel
Chief Operating Officer

Industry:

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Services:

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Share Now:

I just wanted to say that the new website looks fantastic—great job!

Randy Kembel
Chief Operating Officer

We Helped with:

Website Redesign Within Avada
Patient and Provider Journey Planning
Menu Restructuring
Page Consolidation
UX Updates
CTA Development
Redirect Setup
Blog Restructuring
Content Refinement

Key Result:

A more organized website that gives patients and providers clear paths to the information and next steps intended for them.

The Challenge:

The BaleDoneen website served two different audiences: patients looking for care and medical professionals looking for education, licensing, and provider resources. The former structure separated these audiences into different areas, while repeating some of the same pages and information.

The menu lacked a clear hierarchy, making important information difficult to find. Calls to action were weak, inconsistent, or missing across key pages. Visitors did not have a clear path showing how to move from learning about the Method to taking the next step.

The website also contained duplicate patient and provider pages, outdated formatting, inconsistent styles, an overcrowded footer, and a blog housed within a portfolio structure that was not well suited for articles.

The Solution:

The website was redesigned within the existing Avada theme, with a focus on simplifying how patients and providers find information and take action.

The navigation was reorganized into a clear mega menu with logical content groupings. Shared patient and provider information was consolidated, while professional education, licensing, live courses, preceptorships, and provider resources remained easy to access.

A clear three-step patient path was created:

  1. Complete the Free Arterial Health Risk Report
  2. Complete lab testing and meet with a provider
  3. Continue with ongoing care

Related landing pages, calls to action, and follow-up emails were aligned with these steps. Duplicate pages were removed, and redirects were added to preserve existing search traffic. The blog and news content were moved into a standard article structure, while page layouts, spacing, styles, and the footer were updated across the website.

The Result:

The completed website gives patients and providers clear entry points based on what they need.

Visitors can more easily understand the BaleDoneen Method, find relevant information, and identify their next step. The numbered patient path turns a complicated care process into three easy-to-follow actions.

The new structure also reduces repeated content, improves page organization, strengthens calls to action, and makes articles and website updates easier for the BaleDoneen team to manage.

The Deliverables:

Full Website Redesign Within Avada
Patient and Provider Journey Restructuring
Three-Step Patient Pathway
Mega Menu Design and Organization
Footer Redesign
Cta Writing and Placement
Page Consolidation
Redirect Planning and Setup
Blog and News Restructuring
Content Refinement
Page Formatting and Style Updates
Mobile Usability Improvements
Website-Wide Spacing and Layout Consistency

Before & After:

Company Name:

BaleDoneen Method

Visit Website

Client Name:

Randy Kembel
Chief Operating Officer

Industry:

, ,

Services:

, , , ,

Share Now:

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