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Builders Group Construction | Case Study Summary

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About Company:

Builders Group Construction is a Dayton, Ohio based design and build remodeling company that handles full home renovations, kitchen and bathroom remodels, basement finishing, room additions, and outdoor living projects. Their team brings more than 75 years of combined experience and is known for transparent communication and high quality craftsmanship across every stage of the design and construction process.

Company Name:

Builders Group Construction (BGC)

Visit Website

Client Name:

Mark Schulte
Sales & Structural

Industry:

, ,

Services:

, , ,

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Thank you so so much for doing great work so far!

Mark Schulte
Sales & Structural

We Helped with:

Website Strategy
Wix-To-WordPress Migration
Custom Website Redesign and Development
Website Architecture
Content Consolidation
Technical SEO Setup
Hosting Migration
Email Configuration
Late Point Appointment Booking
GoHighLevel CRM Integration
Automated Follow-Up Setup

Key Result:

Transformed an outdated and difficult-to-navigate Wix website into a modern, mobile-responsive WordPress platform designed to generate leads, streamline appointment booking, and support BGC’s continued growth.

The Challenge:

Builders Group Construction had outgrown its existing Wix website. The design no longer reflected the quality of the company’s work, and the site’s structure made it difficult for potential clients to understand BGC’s complete range of remodeling services.

Several service pages were buried, duplicated, outdated, or missing important information. The navigation did not provide a clear customer journey, and calls to action were inconsistent throughout the site. These issues made it harder for visitors to find the right service and take the next step.

BGC also needed a more efficient appointment-booking process. The company wanted to offer both free consultations and paid on-site appointments while ensuring every new inquiry entered its CRM for tracking and follow-up.

The project required a careful migration from Wix to WordPress, along with changes to the company’s hosting, domain, DNS, and email configurations. These systems needed to be transitioned without disrupting website access or business communications.

The Solution:

Premier Consulting developed a complete website strategy centered around BGC’s design-build remodeling model and the needs of homeowners researching larger renovation projects.

The website was rebuilt in WordPress and hosted through Hostinger, giving BGC greater control, flexibility, and room to grow. The sitemap and navigation were reorganized to clearly present the company’s residential and commercial services, remodeling process, service areas, previous work, and consultation options.

Existing content was reviewed page by page. Relevant information was consolidated, outdated material was removed, and new service content was developed to create a clearer and more focused customer journey. Calls to action were also standardized so visitors always knew how to contact the team, request a consultation, or schedule an appointment.

LatePoint was configured to offer complimentary consultations and paid on-site appointments, with Stripe supporting online payments. The booking system was then connected to GoHighLevel so new appointments automatically create or update CRM contacts and initiate the appropriate follow-up process.

Hosting, domain, DNS, and email systems were carefully configured to support the new website while maintaining uninterrupted access to the company’s digital communications.

The Result:

BGC now has a modern, conversion-focused website that more accurately represents the company’s experience, professionalism, and quality of work. Potential clients can easily explore its services, review previous projects, learn about the remodeling process, and choose the most appropriate next step.

The new booking experience allows clients to schedule free consultations or paid on-site appointments directly through the website. Each appointment flows into GoHighLevel, giving the BGC team a more consistent process for capturing, tracking, and following up with new opportunities.

The move to WordPress also gives BGC a faster, more flexible digital foundation that can continue supporting SEO, new content, additional service areas, portfolio growth, and future lead-generation strategies.

The Deliverables:

Website Strategy and Sitemap
Custom Word Press Website Design and Development
Wix-To-Word Press Migration
Hostinger Hosting Configuration
Domain and DNS Configuration
Business email configuration and reconnection
Desktop, Tablet, and Mobile Optimization
Navigation and Menu Restructuring
Service-Page Development and Content Consolidation
Calls to Action and Lead Forms
Project Portfolio Presentation
Late Point Appointment-Booking System
Free Consultation and Paid Appointment Setup
Stripe Payment Integration
Go High Level CRM Integration
Automated Appointment Follow-Ups
Technical SEO Foundation
Website Speed and Performance Optimization
Launch Testing and Quality Assurance

Before & After:

Company Name:

Builders Group Construction (BGC)

Visit Website

Client Name:

Mark Schulte
Sales & Structural

Industry:

, ,

Services:

, , ,

Share Now:

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